Introduction: Why “Connected Marketing” Matters More Than Ever Modern consumers no longer follow a simple, straight buying path. They move between devices, platforms, and touchpoints often several times a day. A student might first see your brand on Instagram, read your blog on Google, click your email offer, and finally message your team on WhatsApp […]
For over two decades, Search Engine Optimization (SEO) has been the backbone of digital visibility. But as we step into 2025, traditional SEO is being redefined by a new force Generative AI. AI-powered platforms like ChatGPT, Google Gemini, Copilot, and Perplexity are no longer just answering questions; they’re shaping how users discover brands, products, and […]
